visitlondon.com

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Free website and domain report on visitlondon.com

Last Updated: 23rd October, 2023 Update Now
Overview

Snoop Summary for visitlondon.com

This is a free and comprehensive report about visitlondon.com. The domain visitlondon.com is currently hosted on a server located in United States with the IP address 13.107.238.40, where USD is the local currency and the local language is English. Our records indicate that visitlondon.com is privately registered by London and Partners. Visitlondon.com is expected to earn an estimated $52 USD per day from advertising revenue. The sale of visitlondon.com would possibly be worth $37,784 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Visitlondon.com receives an estimated 12,236 unique visitors every day - a huge amount of traffic! This report was last updated 23rd October, 2023.

About visitlondon.com

Site Preview: visitlondon.com visitlondon.com
Title: London Tourist Board
Description: Discover your ultimate guide to London. From the best activities in the city to top restaurants, bars and hotels, explore what's on in London today.
Keywords and Tags: big ben, big ben london, buckingham palace tour, changing of the guard, london, london airport, london map, london weather, notting hill, popular, things to do in london, travel
Related Terms: london bars
Fav Icon:
Age: Over 25 years old
Domain Created: 2nd November, 1998
Domain Updated: 8th October, 2022
Domain Expires: 1st November, 2023
Review

Snoop Score

3/5 (Great!)

Valuation

$37,784 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 44,025
Alexa Reach:
SEMrush Rank (US): 6,493
SEMrush Authority Score: 67
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 168,384 0
Traffic: 455,231 0
Cost: $382,236 USD $0 USD
Traffic

Visitors

Daily Visitors: 12,236
Monthly Visitors: 372,425
Yearly Visitors: 4,466,140
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $52 USD
Monthly Revenue: $1,575 USD
Yearly Revenue: $18,887 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 747,950
Referring Domains: 24,300
Referring IPs: 22,515
Visitlondon.com has 747,950 backlinks according to SEMrush. 82% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve visitlondon.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of visitlondon.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.loquax.co.uk/competitions/newtoday.htm
Target: https://www.visitlondon.com/offers-and-competitions/competition/48680378-win-a-tate-britain-day-out

2
Source: https://www.loquax.co.uk/competitions/newtoday.htm
Target: https://www.visitlondon.com/offers-and-competitions/competition/48680372-win-a-guided-tour-jimi-hendrix-s-former-home

3
Source: https://www.loquax.co.uk/competitions/newtoday.htm
Target: https://www.visitlondon.com/offers-and-competitions/competition/48680369-win-a-year-s-supply-of-bill-s

4
Source: https://www.loquax.co.uk/competitions/newtoday.htm
Target: https://www.visitlondon.com/offers-and-competitions/competition/48654971-win-a-luxury-trip-to-london-with-british-airways

5
Source: https://www.loquax.co.uk/competitions/newtoday.htm
Target: https://www.visitlondon.com/offers-and-competitions/competition/48680373-win-an-afternoon-tea-for-two-people

Top Ranking Keywords (US)

1
Keyword: london
Ranked Page: https://www.visitlondon.com/

2
Keyword: london map
Ranked Page: https://www.visitlondon.com/traveller-information/getting-around-london/london-maps-and-guides

3
Keyword: big ben
Ranked Page: https://www.visitlondon.com/things-to-do/sightseeing/london-attraction/big-ben

4
Keyword: london weather
Ranked Page: https://www.visitlondon.com/weather

5
Keyword: changing of the guard
Ranked Page: https://www.visitlondon.com/things-to-do/event/8725947-changing-the-guard

Domain Analysis

Value Length
Domain: visitlondon.com 15
Domain Name: visitlondon 11
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.86 seconds
Load Time Comparison: Faster than 46% of sites

PageSpeed Insights

Avg. (All Categories) 86
Performance 73
Accessibility 100
Best Practices 92
SEO 100
PWA 67
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.visitlondon.com/
Updated: 20th December, 2022

1.44 seconds
First Contentful Paint (FCP)
86%
11%
3%

0.00 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
73

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for visitlondon.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.9 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.1 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 0.9 s
The time taken for the primary content of the page to be rendered.
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https://match.adsrvr.org/track/cmf/generic?ttd_pid=rightmedia&yahoo_id=y-cs_73KBE2uL1LsEAbVCXp8doz44hEuQ-~A&gdpr=0&gdpr_consent=
h2
5544.5199999958
5564.4829999655
754
70
200
image/gif
Document
https://connect.facebook.net/en_US/fbevents.js
h2
7765.9279992804
7895.2929992229
28525
105105
200
application/x-javascript
Script
https://adservice.google.com/adsid/integrator.js?domain=www.visitlondon.com
h2
7864.0989996493
8010.0549999624
758
107
200
application/javascript
Script
https://securepubads.g.doubleclick.net/gampad/ads?pvsid=3329909227978655&correlator=2106257421635739&eid=31071222&output=ldjh&gdfp_req=1&vrg=2022120601&ptt=17&impl=fifs&us_privacy=1YNY&iu_parts=70940382%2CVL-Sponsorship%2Cglobal-banner&enc_prev_ius=%2F0%2F1%2F2&prev_iu_szs=1x1&ifi=3&adks=203941353&sfv=1-0-40&ris=6&rcs=1&eri=1&sc=1&cookie=ID%3D61d605a02f5ea2fd%3AT%3D1671544293%3AS%3DALNI_MbordE0fPGCcLO9TYtQpUXKri8sbQ&gpic=UID%3D000008da3842a211%3AT%3D1671544293%3ART%3D1671544293%3AS%3DALNI_MboMEZuMtDN252UOpBy7bB1DzIL6w&abxe=1&dt=1671544299460&lmt=1671544299&dlt=1671544292451&idt=488&adxs=0&adys=188&biw=1350&bih=940&scr_x=0&scr_y=0&btvi=0&ucis=2&oid=2&u_his=2&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_sd=1&u_tz=-480&dmc=8&bc=31&uach=WyJtYWNPUyIsIjEwLjE1LjciLCJ4ODYiLCIiLCI5OC4wLjQ2OTUuMCIsW10sZmFsc2UsbnVsbCwiIixbXSxmYWxzZV0.&nvt=1&url=https%3A%2F%2Fwww.visitlondon.com%2F&frm=20&vis=1&psz=1350x42&msz=1350x19&fws=4&ohw=1350&psts=ACgb8tuRZIAdOFstAAzfQtUeQcjiKoJ9J5J64ACloB1n-BFdALeYj0rmiCdVkJM45BHRfpQE9wFrZj9tHS5LEaZIX7pZBT3K8VEm&ga_vid=562838536.1671544293&ga_sid=1671544293&ga_hid=1747725917&ga_fc=true
7832.7289996669
0
0
-1
XHR
https://connect.facebook.net/signals/config/969083459772855?v=2.9.90&r=stable
7941.089999862
0
0
-1
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
814.504
21.498
916.929
13.422
932.308
15.572
947.957
5.19
953.162
50.807
1007.958
22.239
1042.091
5.453
1048.106
32.913
1081.167
16.096
1098.498
5.241
1112.955
21.292
1134.524
32.107
1177.794
28.726
1206.828
12.211
1223.812
42.472
1268.729
278.274
1547.699
10.83
1591.713
68.205
1661.209
18.173
1682.616
15.371
1703.922
70.262
1779.976
35.117
1824.052
18.441
1865.113
31.69
1896.818
45.883
1942.746
8.773
1952.386
70.545
2023.221
111.02
2139.737
203.456
2343.292
20.865
2402.466
9.811
2413.577
8.926
2422.78
60.964
2483.805
13.639
2500.101
13.934
2522.992
21.482
2545.1
13.666
2564.673
5.817
2572.169
132.27
2707.029
120.993
2837.287
7.589
2848.578
8.087
2856.765
5.351
2888.638
15.404
2904.207
6.478
2912.355
10.717
2923.373
17.868
2945.679
10.606
2967.744
5.38
2981.522
24.059
3006.753
14.649
3022.458
11.621
3035.526
14.529
3050.178
11.557
3061.999
22.163
3085.011
18.606
3110.937
11.361
3123.393
29.607
3153.209
11.436
3168.604
14.1
3183.687
27.723
3212.288
9.304
3222.452
13.292
3236.751
17.759
3255.321
21.959
3279.615
27.604
3308.109
16.357
3325.556
11.602
3338.17
11.59
3859.774
15.986
3876.78
11.285
3894.474
6.415
3905.809
6.886
4605.428
107.116
4722.295
83.096
4805.461
11.831
4819.156
19.699
4847.532
10.11
4862.185
10.867
4876.672
10.506
4893.403
7.006
4905.945
12.991
4921.27
5.999
4934.201
11.153
4947.966
138.325
5089.581
6.416
5096.015
5.197
5102.153
22.307
5125.231
23.99
5157.592
5.924
5163.754
271.873
5460.185
29.15
5495.277
5.854
5501.973
24.703
5526.814
14.136
5558.147
18.96
5580.543
14.867
5613.332
20.168
5740.82
5.196
5958.136
8.173
6231.262
6.909
6285.047
6.448
6313.772
6.488
6429.42
6.068
6465.651
6.92
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Visitlondon.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Visitlondon.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Visitlondon.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Visitlondon.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 52 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Visitlondon.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/webui/visit/css/style.20221215169.css
41443
37213
https://cdn.londonandpartners.com/webui/visit/icons/icons.data.svg.20221215169.css
20098
15933
Reduce unused JavaScript — Potential savings of 248 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120601.js?cb=31071222
133005
59155
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
69560
47796
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
59352
33914
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
79664
31320
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyMQ.js
69373
30299
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
79544
29860
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
49134
21382
Enable text compression — Potential savings of 3 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://js.adsrvr.org/up_loader.1.1.0.js
4593
2718
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Visitlondon.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 14 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyMQ.js
8983
https://analytics.tiktok.com/i18n/pixel/static/identify_8e5dc.js
5485
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
48
https://connect.facebook.net/en_US/fbevents.js
45
https://connect.facebook.net/signals/config/969083459772855?v=2.9.90&r=stable
0
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1385&hash=E1C13557B1A5ECE71567559253294E67A723805D
0
Avoids enormous network payloads — Total size was 2,226 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/windsor-castle/windsor-castle-shutterstock-copyright-sloukam640x360.jpg?mw=640&hash=6FC1E0184E4BAB795C50A7812C3497513186EFED
238617
https://tpc.googlesyndication.com/simgad/12750433738906170687
156179
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120601.js?cb=31071222
133005
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1385&hash=E1C13557B1A5ECE71567559253294E67A723805D
100836
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
79664
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
79544
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
69560
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyMQ.js
69373
https://cdn.londonandpartners.com/asset/christmas-lights-bus-tour_regent-street-christmas-lights-shutterstock_23aa5f792fd40a7c03775c4be40caa08.jpg
67192
https://cdn.londonandpartners.com/asset/elf-the-musical-at-dominion-theatre_elf-the-musical-image-courtesy-of-amanda-malpass-pr_5e66bba66abfc16d32d88b2227200532.jpg
59467
Avoids an excessive DOM size — 562 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
562
Maximum DOM Depth
12
Maximum Child Elements
20
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Visitlondon.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 109 requests • 2,226 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
109
2279108
Image
41
1161036
Script
31
914616
Font
3
63086
Stylesheet
2
61541
Other
22
48260
Document
10
30569
Media
0
0
Third-party
105
2263865
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0011418439716312
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120601.js?cb=31071222
1482
139
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyMQ.js
2491
136
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3034
132
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3266
121
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
1702
111
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120601.js?cb=31071222
1813
102
Unattributable
316
83
https://www.google-analytics.com/analytics.js
1411
71
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
2838
69
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
1343
68
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
1915
61
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
1624
54
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of visitlondon.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 3.3 s
The time taken for the page to become fully interactive.
Speed Index — 1.6 s
The time taken for the page contents to be visibly populated.

Audits

Max Potential First Input Delay — 140 ms
Users could experience a delay when interacting with the page.

Other

Properly size images — Potential savings of 441 KiB
Images can slow down the page's load time. Visitlondon.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/windsor-castle/windsor-castle-shutterstock-copyright-sloukam640x360.jpg?mw=640&hash=6FC1E0184E4BAB795C50A7812C3497513186EFED
237738
182080
https://cdn.londonandpartners.com/asset/christmas-lights-bus-tour_regent-street-christmas-lights-shutterstock_23aa5f792fd40a7c03775c4be40caa08.jpg
66698
51083
https://cdn.londonandpartners.com/asset/elf-the-musical-at-dominion-theatre_elf-the-musical-image-courtesy-of-amanda-malpass-pr_5e66bba66abfc16d32d88b2227200532.jpg
58973
45167
https://cdn.londonandpartners.com/asset/winter-wonderland-in-hyde-park_winter-wonderland-in-hyde-park-image-courtesy-of-winter-wonderland_308c99a9ddcee2753011956c102d9911.jpg
56196
43040
https://cdn.londonandpartners.com/asset/wicked-the-musical-at-the-apollo-victoria_wicked-at-the-apollo-victoria-theatre_4f7dc5fb6203a74a5f1530368b7ccc93.jpg
45766
35052
https://cdn.londonandpartners.com/asset/the-lion-king-the-musical-at-the-lyceum-theatre_enjoy-songs-such-as-circle-of-life-image-courtesy-of-disney-the-lion-king_b789d93bb7e4bd07e7867e2afd58acb1.jpg
41300
31631
https://cdn.londonandpartners.com/asset/london-explorer-pass_enjoy-exploring-london-image-courtesy-of-leisure-pass-group_2eadbeaee93a7ff7979bde3028ff08a5.jpg
32325
24757
https://cdn.londonandpartners.com/asset/the-london-pass_london-pass_7a62e8a59a16b0df91d69bfa80d43d26.jpg
25393
19448
https://cdn.londonandpartners.com/asset/christmas-at-kew_palm-house-grand-finale-at-christmas-at-kew-rbg-kewjeff-eden_75a5f52d57d7b8caa367cce536b52d39.jpg
24699
18917
Efficiently encode images — Potential savings of 244 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/windsor-castle/windsor-castle-shutterstock-copyright-sloukam640x360.jpg?mw=640&hash=6FC1E0184E4BAB795C50A7812C3497513186EFED
237738
154850
https://tpc.googlesyndication.com/simgad/12750433738906170687
155329
94624
Serve images in next-gen formats — Potential savings of 441 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/windsor-castle/windsor-castle-shutterstock-copyright-sloukam640x360.jpg?mw=640&hash=6FC1E0184E4BAB795C50A7812C3497513186EFED
237738
195259.2
https://tpc.googlesyndication.com/simgad/12750433738906170687
155329
125163.15
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1385&hash=E1C13557B1A5ECE71567559253294E67A723805D
99978
32158.05
https://cdn.londonandpartners.com/asset/elf-the-musical-at-dominion-theatre_elf-the-musical-image-courtesy-of-amanda-malpass-pr_5e66bba66abfc16d32d88b2227200532.jpg
58973
15958.95
https://cdn.londonandpartners.com/asset/christmas-lights-bus-tour_regent-street-christmas-lights-shutterstock_23aa5f792fd40a7c03775c4be40caa08.jpg
66698
15362
https://cdn.londonandpartners.com/asset/the-lion-king-the-musical-at-the-lyceum-theatre_enjoy-songs-such-as-circle-of-life-image-courtesy-of-disney-the-lion-king_b789d93bb7e4bd07e7867e2afd58acb1.jpg
41300
13654.9
https://cdn.londonandpartners.com/asset/winter-wonderland-in-hyde-park_winter-wonderland-in-hyde-park-image-courtesy-of-winter-wonderland_308c99a9ddcee2753011956c102d9911.jpg
56196
13581
https://cdn.londonandpartners.com/asset/wicked-the-musical-at-the-apollo-victoria_wicked-at-the-apollo-victoria-theatre_4f7dc5fb6203a74a5f1530368b7ccc93.jpg
45766
13289.55
https://cdn.londonandpartners.com/asset/london-explorer-pass_enjoy-exploring-london-image-courtesy-of-leisure-pass-group_2eadbeaee93a7ff7979bde3028ff08a5.jpg
32325
10195.45
https://cdn.londonandpartners.com/visit/general-london/areas/62997-310x174.jpg
19556
8841.1
https://cdn.londonandpartners.com/asset/the-london-pass_london-pass_7a62e8a59a16b0df91d69bfa80d43d26.jpg
25393
8557.25
Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Visitlondon.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://visitlondon.com/
190
https://visitlondon.com/
150
https://www.visitlondon.com/
0
Serve static assets with an efficient cache policy — 14 resources found
Visitlondon.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://js.adsrvr.org/up_loader.1.1.0.js
0
5071
https://js.adsrvr.org/universal_pixel.1.1.0.js
0
987
https://pixel.mediaiqdigital.com/pixel?u1=https://www.visitlondon.com/&pixel_id=1580312&uid=0
0
119
https://static.hotjar.com/c/hotjar-2544438.js?sv=7
60000
4119
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
309000
32470
https://connect.facebook.net/en_US/fbevents.js
1200000
28525
https://www.google-analytics.com/analytics.js
7200000
20663
https://s.pinimg.com/ct/core.js
7200000
8486
https://www.visitlondon.com/layouts/system/VisitorIdentification.js
604800000
1309
https://s.pinimg.com/ct/lib/main.32155010.js
1209600000
18777
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/abg_lite_fy2021.js
1209600000
10234
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/abg_lite_fy2021.js
1209600000
10234
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/client/window_focus_fy2021.js
1209600000
2028
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/client/window_focus_fy2021.js
1209600000
2028
Reduce JavaScript execution time — 2.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.visitlondon.com/
595.209
22.981
5.127
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120601.js?cb=31071222
495.614
390.271
28.174
Unattributable
406.298
15.533
0
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
364.665
345.097
4.653
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
275.573
261.753
8.776
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyMQ.js
272.482
242.864
24.81
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
176.172
153.389
5.342
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
163.564
150.832
10.67
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
163.272
137.101
9.173
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
140.155
131.463
6.1
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
117.689
103.592
11.012
https://www.google-analytics.com/analytics.js
78.366
71.429
2.208
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
75.803
71.787
3.434
https://match.adsrvr.org/track/upb/?adv=br296ee&ref=https%3A%2F%2Fwww.visitlondon.com%2F&upid=i6m014h&upv=1.1.0
58.005
30.279
2.385
Minimize main-thread work — 3.8 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2344.083
Other
545.891
Rendering
266.711
Style & Layout
226.231
Script Parsing & Compilation
157.264
Garbage Collection
148.507
Parse HTML & CSS
70.591

Metrics

Total Blocking Time — 460 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Reduce initial server response time — Root document took 690 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.visitlondon.com/
687.651
Reduce the impact of third-party code — Third-party code blocked the main thread for 580 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
521247
294.127
103783
104.942
75381
67.259
203536
66.576
32470
26.292
71012
23.655
28773
0
28525
0
9719
0
2097
0
1638
0
1482
0
945
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
100

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of visitlondon.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Visitlondon.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that visitlondon.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
Modernizr
2.8.3
core-js
core-js-global@3.11.0; core-js-global@3.11.0; core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://pagead2.googlesyndication.com/bg/Jk7fixpOLBqPs8Ll1CI4HFyikeoml7Ub_Y2jZpe5d_o.js
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://visitlondon.com/
Allowed
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for visitlondon.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of visitlondon.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
67

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of visitlondon.com. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of visitlondon.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 82
Performance 37
Accessibility 98
Best Practices 92
SEO 100
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.visitlondon.com/
Updated: 20th December, 2022

1.46 seconds
First Contentful Paint (FCP)
82%
11%
7%

0.02 seconds
First Input Delay (FID)
94%
5%
1%

Simulate loading on mobile
37

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for visitlondon.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Visitlondon.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Visitlondon.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Visitlondon.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Visitlondon.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Visitlondon.com should consider minifying JS files.
Enable text compression — Potential savings of 3 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://js.adsrvr.org/up_loader.1.1.0.js
4593
2718
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Visitlondon.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 14 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyNQ.js
8736
https://analytics.tiktok.com/i18n/pixel/static/identify_8e5dc.js
5419
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
48
https://connect.facebook.net/en_US/fbevents.js
0
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1920&hash=078DDB24AC457E2D8F231FC3E0F7EC55A00C88E3
0
Avoids enormous network payloads — Total size was 1,844 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1920&hash=078DDB24AC457E2D8F231FC3E0F7EC55A00C88E3
362257
https://tpc.googlesyndication.com/simgad/12686197529255459847
152050
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
132749
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
79663
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
79535
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyNQ.js
74377
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
69560
https://cdn.londonandpartners.com/asset/christmas-lights-bus-tour_regent-street-christmas-lights-shutterstock_23aa5f792fd40a7c03775c4be40caa08.jpg
67192
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
59352
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
49139
Avoids an excessive DOM size — 446 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
446
Maximum DOM Depth
12
Maximum Child Elements
20
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Visitlondon.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 95 requests • 1,844 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
95
1888317
Script
29
885004
Image
23
803332
Font
3
63086
Stylesheet
2
61541
Other
27
45976
Document
11
29378
Media
0
0
Third-party
91
1874978
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.146875
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyNQ.js
11605
509
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
13610
334
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
13307
303
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
7748
250
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
6628
238
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
7525
223
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
12114
137
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
6940
134
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
15290
110
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
5590
110
https://securepubads.g.doubleclick.net/tag/js/gpt.js
3369
109
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
5486
104
https://www.visitlondon.com/
637
93
https://www.google-analytics.com/analytics.js
4806
77
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
15118
77
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
15674
70
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
15890
69
https://www.visitlondon.com/
1945
61
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Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of visitlondon.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1115.615
13.818
1186.873
9.423
1201.235
30.57
1244.764
22.137
1272.762
12.774
1292.055
27.307
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1388.86
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1427.564
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1456.911
34.453
1496.557
23.285
1523.41
119.006
1648.211
15.853
1664.073
12.433
1680.2
6.782
1691.886
19.366
1716.303
124.77
1846.809
55.862
1904.467
33.393
1956.406
7.522
1964.706
7.21
1990.092
75.75
3371.299
83.385
3477.326
10.707
3498.964
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3513.765
10.062
3541.37
27.033
3570.961
12.758
3584.531
19.243
3604.732
13.845
3630.23
27.519
3659.35
7.79
3668.045
14.78
3682.84
9.231
3693.35
14.515
3708.796
7.46
3717.36
13.062
3732.874
12.714
3749.062
17.613
3767.66
12.432
3782.137
12.524
3798.75
11.511
3814.122
6.424
3951.166
55.023
4021.45
9.283
4051.048
68.466
4123.196
13.359
4144.673
5.989
4151.377
9.544
4161.948
254.712
4417.926
9.083
4428.771
6.868
4439.524
8.359
4451.694
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4473.537
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Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Largest Contentful Paint — 3.9 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.147
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 3.2 s
The time taken for the primary content of the page to be rendered.

Other

Reduce unused CSS — Potential savings of 53 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Visitlondon.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/webui/visit/css/style.20221215169.css
41443
37908
https://cdn.londonandpartners.com/webui/visit/icons/icons.data.svg.20221215169.css
20098
16096
Efficiently encode images — Potential savings of 72 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1920&hash=078DDB24AC457E2D8F231FC3E0F7EC55A00C88E3
361396
73616
Use video formats for animated content — Potential savings of 74 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/12686197529255459847
151201
75601
Serve static assets with an efficient cache policy — 12 resources found
Visitlondon.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://js.adsrvr.org/up_loader.1.1.0.js
0
5071
https://js.adsrvr.org/universal_pixel.1.1.0.js
0
987
https://static.hotjar.com/c/hotjar-2544438.js?sv=7
60000
4121
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
177000
32470
https://www.google-analytics.com/analytics.js
7200000
20664
https://s.pinimg.com/ct/core.js
7200000
1597
https://www.visitlondon.com/layouts/system/VisitorIdentification.js
604800000
1309
https://s.pinimg.com/ct/lib/main.9a94ee76.js
1209600000
21105
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/abg_lite_fy2021.js
1209600000
10234
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/abg_lite_fy2021.js
1209600000
10234
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/client/window_focus_fy2021.js
1209600000
2028
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/client/window_focus_fy2021.js
1209600000
2028

Metrics

First Contentful Paint — 3.1 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 14.0 s
The time taken for the page to become fully interactive.
Speed Index — 7.3 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 1,690 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 510 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused JavaScript — Potential savings of 229 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
132749
58753
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
69560
47796
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
59352
34472
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyNQ.js
74377
32762
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
79663
31288
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
79535
29879
Serve images in next-gen formats — Potential savings of 258 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.londonandpartners.com/-/media/images/london/visit/things-to-do/sightseeing/london-attractions/tower-bridge/tower-bridge-shutterstock-1920x582.jpg?mw=1920&hash=078DDB24AC457E2D8F231FC3E0F7EC55A00C88E3
361396
222262.2
https://cdn.londonandpartners.com/asset/christmas-lights-bus-tour_regent-street-christmas-lights-shutterstock_23aa5f792fd40a7c03775c4be40caa08.jpg
66698
15362
https://cdn.londonandpartners.com/asset/the-lion-king-the-musical-at-the-lyceum-theatre_enjoy-songs-such-as-circle-of-life-image-courtesy-of-disney-the-lion-king_b789d93bb7e4bd07e7867e2afd58acb1.jpg
41300
13654.9
https://cdn.londonandpartners.com/asset/wicked-the-musical-at-the-apollo-victoria_wicked-at-the-apollo-victoria-theatre_4f7dc5fb6203a74a5f1530368b7ccc93.jpg
45766
13289.55
Reduce initial server response time — Root document took 990 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.visitlondon.com/
985.014
Avoid multiple page redirects — Potential savings of 1,110 ms
Redirects can cause additional delays before the page can begin loading. Visitlondon.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://visitlondon.com/
630
https://visitlondon.com/
480
https://www.visitlondon.com/
0
Reduce JavaScript execution time — 5.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.visitlondon.com/
1223.288
42.828
15.44
https://analytics.tiktok.com/i18n/pixel/static/main.MWQ1ZmU4ZWYyNQ.js
1020.884
537.504
45.684
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
1013.908
819.128
79.36
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
933.284
880.212
12.464
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
660.2
563.796
18.676
Unattributable
545.888
25.544
0
https://consent.cookiebot.com/uc.js?cbid=432fd9cd-b46a-411f-91b2-872aca63bbe3
355.56
306.932
20.704
https://script.hotjar.com/modules.bc1117deb4413903e9ac.js
326.66
287.496
33.74
https://cdn.londonandpartners.com/webui/visit/js/concat.en.20221215169.js
312.796
263.6
14.8
https://www.googletagmanager.com/gtag/js?id=G-BDFPSHTGM0&l=dataLayer&cx=c
242.1
215.472
16.22
https://www.googletagmanager.com/gtm.js?id=GTM-5QFXCMC
201.688
181.768
15.724
https://www.google-analytics.com/gtm/optimize.js?id=OPT-TQDKCG9
149.696
133.196
10.348
https://www.googletagmanager.com/gtag/js?id=UA-2758654-2
113.2
99.492
11.568
https://securepubads.g.doubleclick.net/tag/js/gpt.js
113.104
100.6
8.44
https://pagead2.googlesyndication.com/bg/Jk7fixpOLBqPs8Ll1CI4HFyikeoml7Ub_Y2jZpe5d_o.js
105.62
96.208
8.412
https://www.google-analytics.com/analytics.js
93.344
81.64
3.34
https://match.adsrvr.org/track/upb/?adv=br296ee&ref=https%3A%2F%2Fwww.visitlondon.com%2F&upid=i6m014h&upv=1.1.0
89.74
40.548
10.148
https://s.pinimg.com/ct/lib/main.9a94ee76.js
70.112
59.28
6.384
https://tpc.googlesyndication.com/sodar/sodar2.js
67.22
55.848
1.484
https://tpc.googlesyndication.com/pagead/js/r20221207/r20110914/abg_lite_fy2021.js
54.696
42.996
4.716
https://www.google.com/recaptcha/api2/aframe
51.3
16.58
6.628
Minimize main-thread work — 8.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4997.072
Other
1220
Garbage Collection
563.512
Style & Layout
504.904
Script Parsing & Compilation
397.848
Rendering
336.36
Parse HTML & CSS
162.24
Reduce the impact of third-party code — Third-party code blocked the main thread for 2,250 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
514659
1040.812
108398
636.028
203526
210.872
75383
159.104
32470
112.48
71018
88.036
24810
0
9719
0
2097
0
1452
0
1393
0
960
0
0
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
First Contentful Paint (3G) — 6120 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of visitlondon.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Visitlondon.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that visitlondon.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
Modernizr
2.8.3
core-js
core-js-global@3.11.0; core-js-global@3.11.0; core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://pagead2.googlesyndication.com/bg/Jk7fixpOLBqPs8Ll1CI4HFyikeoml7Ub_Y2jZpe5d_o.js
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://visitlondon.com/
Allowed
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for visitlondon.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of visitlondon.com on mobile screens.
Document uses legible font sizes — 96.21% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.footer address
3.11%
10px
.tagline
0.47%
9.75px
button, input, select, textarea
0.13%
10px
.mobile-menu-label
0.08%
10px
96.21%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Hosting

Server Location

Server IP Address: 13.107.238.40
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Microsoft Corporation
Registration

Domain Registrant

Private Registration: Yes
Name: REDACTED FOR PRIVACY
Organization: London and Partners
Country: GB
City: REDACTED FOR PRIVACY
State:
Post Code: REDACTED FOR PRIVACY
Email: visitlondon.com-Registrant@anonymised.email
Phone: REDACTED FOR PRIVACY
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Nom-iq Ltd. dba COM LAUDE 94.199.146.95
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 91/100
WOT Child Safety: 91/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 9th November, 2022
Valid To: 8th November, 2023
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: c959965e
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 19274216294414858662239214597159424945
Serial Number (Hex): 0E80143B6A3DA1472E7664EE6F9E93B1
Valid From: 9th November, 2024
Valid To: 8th November, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E8:3E:D0:DA:3E:F5:06:35:32:E7:57:28:BC:89:6B:C9:
03:D3:CB:D1:11:6B:EC:EB:69:E1:77:7D:6D:06:BD:6E
Timestamp : Nov 9 11:41:03.647 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:2A:85:A8:88:F1:D8:23:9C:72:2D:58:80:
CD:32:71:60:35:93:D8:6E:57:20:CF:C8:E0:DD:83:48:
6C:4B:1C:5C:02:20:41:8B:71:A1:8C:6F:6C:83:E0:09:
05:13:36:84:BF:28:4A:0A:AE:AE:17:49:17:67:99:74:
55:28:86:F0:77:4B
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B3:73:77:07:E1:84:50:F8:63:86:D6:05:A9:DC:11:09:
4A:79:2D:B1:67:0C:0B:87:DC:F0:03:0E:79:36:A5:9A
Timestamp : Nov 9 11:41:03.740 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:51:E0:09:20:29:01:66:78:9A:9A:45:AA:
6F:92:9C:2D:65:87:92:34:DB:DA:BC:3D:A8:F1:80:D7:
F9:2D:D3:C5:02:20:0C:0F:18:B6:8D:8C:4B:E8:F8:2C:
C2:FD:29:2C:16:7B:ED:B4:52:1C:42:4E:41:64:2B:E0:
8C:42:1B:CE:71:08
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B7:3E:FB:24:DF:9C:4D:BA:75:F2:39:C5:BA:58:F4:6C:
5D:FC:42:CF:7A:9F:35:C4:9E:1D:09:81:25:ED:B4:99
Timestamp : Nov 9 11:41:03.692 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:C6:F3:8A:96:B4:54:AD:E1:14:26:30:
EA:0B:E5:E8:FE:DA:DC:65:59:6C:53:BB:45:2D:DF:9B:
02:85:3C:5F:7B:02:21:00:E6:A3:63:62:9F:32:2A:72:
B8:F1:05:F9:E8:DA:41:81:BE:E5:D4:0A:46:7A:92:29:
32:0F:E4:DF:38:CF:1E:B1
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.visitlondon.com
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
visitlondon.com. 13.107.213.40 IN 60
visitlondon.com. 13.107.246.40 IN 60

NS Records

Host Nameserver Class TTL
visitlondon.com. ns1-08.azure-dns.com. IN 21600
visitlondon.com. ns2-08.azure-dns.net. IN 21600
visitlondon.com. ns3-08.azure-dns.org. IN 21600
visitlondon.com. ns4-08.azure-dns.info. IN 21600

MX Records

Priority Host Server Class TTL
0 visitlondon.com. visitlondon-com.mail.protection.outlook.com. IN 3600

SOA Records

Domain Name Primary NS Responsible Email TTL
visitlondon.com. ns1-08.azure-dns.com. azuredns-hostmaster.microsoft.com. 3600

TXT Records

Host Value Class TTL
visitlondon.com. \"MS=ms25615733\ IN 3600
visitlondon.com. v=spf1 IN 3600
visitlondon.com. facebook-domain-verification=kgumplsmku4n57mjkwn0mb4oq3bph0 IN 3600
visitlondon.com. google-site-verification=MQ-RjJDzqLPwjUYc6XPrqfDG5lviaY-rlF0pygdxsGE IN 3600

HTTP Response Headers

HTTP-Code: HTTP/1.1 403 Forbidden
Date: 20th December, 2022
Content-Type: text/html; charset=UTF-8
Cache-Control: private, max-age=0, no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Expires: 1st January, 1970
Server: cloudflare
Connection: close
CF-Chl-Bypass: 1
Permissions-Policy: accelerometer=(),autoplay=(),camera=(),clipboard-read=(),clipboard-write=(),fullscreen=(),geolocation=(),gyroscope=(),hid=(),interest-cohort=(),magnetometer=(),microphone=(),payment=(),publickey-credentials-get=(),screen-wake-lock=(),serial=(),sync-xhr=(),usb=()
Referrer-Policy: same-origin
X-Frame-Options: SAMEORIGIN
CF-RAY: 77c8da54ab860cb5-EWR

Whois Lookup

Created: 2nd November, 1998
Changed: 8th October, 2022
Expires: 1st November, 2023
Registrar: NOM-IQ Ltd dba Com Laude
Status: clientDeleteProhibited
clientTransferProhibited
clientUpdateProhibited
Nameservers: ns1-08.azure-dns.com
ns2-08.azure-dns.net
ns3-08.azure-dns.org
ns4-08.azure-dns.info
Owner Name: REDACTED FOR PRIVACY
Owner Organization: London and Partners
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner Country: GB
Owner Phone: REDACTED FOR PRIVACY
Owner Email: visitlondon.com-Registrant@anonymised.email
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: visitlondon.com-Admin@anonymised.email
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: visitlondon.com-Tech@anonymised.email
Full Whois: Domain Name: visitlondon.com
Registry Domain ID: 5078296_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: https://www.comlaude.com
Updated Date: 2022-10-08T12:10:12Z
Creation Date: 1998-11-02T05:00:00Z
Registrar Registration Expiration Date: 2023-11-01T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: London and Partners
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province:
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: GB
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: visitlondon.com-Registrant@anonymised.email
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: visitlondon.com-Admin@anonymised.email
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: visitlondon.com-Tech@anonymised.email
Name Server: ns1-08.azure-dns.com
Name Server: ns2-08.azure-dns.net
Name Server: ns3-08.azure-dns.org
Name Server: ns4-08.azure-dns.info
DNSSEC: Unsigned Delegation
Registrar Abuse Contact Email: abuse@comlaude.com
Registrar Abuse Contact Phone: +44.2074218250
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-12-20T13:50:13Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

Please query the RDDS service of the Registrar of Record identified in this
output for information on how to contact the Registrant, Admin, or Tech contact
of the queried domain name.

-------------------------------------------------------------------------------
Com Laude registers, maintains and renews domain names around the world for
leading intellectual property owners and the law firms that support them.
If you have queries about this domain, you may contact us via our website
at www.comlaude.com.
-------------------------------------------------------------------------------

The data in the Com Laude Whois database is provided to assist you in obtaining
information about a domain name registration record. Com Laude makes this
information available "as is," and does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:

(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam), telephone or fax; or
(2) enable high volume, automated, electronic processes that that send queries
or data to Com Laude or the systems of any Registry Operator or ICANN-Accredited
registrar. The compilation, repackaging, dissemination or other use of this
data is expressly prohibited without the prior written consent of Com Laude.

Com Laude reserves the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms. If you fail to abide by this
policy, we may terminate your access to this WHOIS database.

-------------------------------------------------------------------------------
Com Laude protects intellectual property in the domain name system. Com Laude
only registers domain names for legitimate rights owners. Should you have any
queries about the legitimacy of this name or our work as a UK based, ICANN
Accredited Registrar, contact us at:
Com Laude, 28-30 Little Russell Street, London WC1A 2HN, UK.
Com Laude is a business name of Nom IQ Ltd.
-------------------------------------------------------------------------------

Nameservers

Name IP Address
ns1-08.azure-dns.com 13.107.236.8
ns2-08.azure-dns.net 150.171.21.8
ns3-08.azure-dns.org 204.14.183.8
ns4-08.azure-dns.info 208.84.5.8
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